Posts Tagged ‘marketing-and-sales’
Start-up: We write a business plan
The business plan is the beginning of each start-up. A well thought-out plan preserves the founder of failure. Times Online shows what can be observed.
Not quick anymore: a business plan you write down can’t be done quicly. A reasonable plan takes up to four weeks of .work
If you want to start his own business, you need a (business) plan. However, it particularly small businesses-in-law do not take very seriously. Not infrequently, it turns out that, for example, Marc Evers, head of SME and entrepreneurship at the German Industry and Commerce (DIHK), prevailed even before the mistaken belief that he was writing for the bank or the Employment Agency. “This is wrong, it makes for itself,” says the founder of consultants. Self-manage the venture especially if the prospective contractor knows exactly what he wants, what he needs – and who buys him his idea. “Just to verify all this, it is so important to create a formal business plan,” says Evers. A variety of foundations – mostly as an alternative to unemployment – to fail, the experts of the DIHK in the current report have identified the founder. About 40 percent of the founders can not even formulate their ideas clearly.
1. The business idea
The ultimate goal is the business idea itself, many rush into the step to independence for fear of unemployment. But even the establishment of a small business must be carefully planned. Crucial to the idea st the unique selling proposition. Evers Tip: If you want to become self-employed is intended to illustrate his idea first, friends and colleagues. Only when there are no more questions, she has paper.
2. The Founder
Banks and donors want to read out of the business plan that has the qualification of the founders, what insights into the industry and how he obtained any lack of know-how. It is advisable to deal at this point with the psychological strain of a foundation. “It’s not enough to want to avoid only one unemployment,” says Iris Kronenbitter, head of the nation-wide Agency for Women in Stuttgart. “Who wants to continue as a permanent, needs a corresponding personality – and must be able to demonstrate convincingly that he has.”
3. The legal framework
Thoughts from a shop is fast becoming a seminar room. But then the planning requirements are met? Are also civil law meets all the requirements to offer the service in at all? Many reasons can be perfect in the initial phase of legal issues in mind. Where, then came out that require retrofits five-figure investment, “may be waking up bitter,” says Krone Bitter. If only for the business plan should clearly state that the founder knows all the conditions and has questioned.
4. The Benefits
The customer benefit is an underestimated aspect. Business plans, particularly in the high tech sector, suffer from the fact that the authors praise the very last detail technical progress, but not having to worry about what is a buyer of it, says Kai Thierhoff, who works as a private foundation consultant. Crucial: A business plan must always represent the view of the customer, not the views of the founder: Why is there a product / service has not yet? Why the customer is so far without clear?
5. Marketing and Sales
So the company can survive in the market, the potential customers aware of the new business idea. Detail should be showing where the market is, who the target audience at all and how it should be developed. When it comes to a product that is interesting for everybody and should learn from that is every? Or is it a niche product, such as a machine for the manufacture of special tools? This determines how marketing and sales are up. “Many founders plan too vague and only want ads – without knowing which media uses its clientele,” says consultant Thierhoff.
6. The finance and management income
You must be able to explain exactly what investments are necessary and where the funds come from. In addition, the founders can explain how the cash flow looks like. Therefore, the business plan includes a plan that lists when to expect the first returns, and how the company will finance up to that date. This liquidity and profitability plan is the most important part of the business plan – and is often much too short. Especially the point entrepreneurs wage forget many founders. It is this aspect of vital importance – and not only in terms of their own living. Even those who actually have sufficient capital to survive the first three years may, on a good business plan is directed should set a wage that explains Thierhoff. Otherwise, the signal is: do not believe the saying that you can earn money! To low wage should not be recognized. This is especially true for small businesses. Who is planning to almost come into existence rather worried. Too high may pay the contractor not be, especially not when investment companies in the game. “They want to make themselves money and finance not have the luxury of the founder.”
7 The future prospects
What are the prospects there for the business idea in the future? Especially those who need high investment leverage, the business plan must demonstrate that in ten years is a market. Only the business idea to investors is interesting. However, one should point out the risks. It must be recognized that a founder has dealt with all the negative aspects.
A good business plan, about everyone agrees needs leisure: two to four weeks working full rate the advisor to the commerce and industry chambers. The scope of the plan depends on industry and financial requirements and whether there are already preliminary research. The more intensive the project is financially, the more likely it should get support founder. Founding consultant know which investor puts value on which key figures – and they ensure that opportunities are not premature given. At associates just ten percent of all submitted plans will be accepted – and it never gives a second chance.