Start-up: We write a business plan
The business plan is the beginning of each start-up. A well thought-out plan preserves the founder of failure. Times Online shows what can be observed.
Not quick anymore: a business plan you write down can’t be done quicly. A reasonable plan takes up to four weeks of .work
If you want to start his own business, you need a (business) plan. However, it particularly small businesses-in-law do not take very seriously. Not infrequently, it turns out that, for example, Marc Evers, head of SME and entrepreneurship at the German Industry and Commerce (DIHK), prevailed even before the mistaken belief that he was writing for the bank or the Employment Agency. “This is wrong, it makes for itself,” says the founder of consultants. Self-manage the venture especially if the prospective contractor knows exactly what he wants, what he needs – and who buys him his idea. “Just to verify all this, it is so important to create a formal business plan,” says Evers. A variety of foundations – mostly as an alternative to unemployment – to fail, the experts of the DIHK in the current report have identified the founder. About 40 percent of the founders can not even formulate their ideas clearly.
1. The business idea
The ultimate goal is the business idea itself, many rush into the step to independence for fear of unemployment. But even the establishment of a small business must be carefully planned. Crucial to the idea st the unique selling proposition. Evers Tip: If you want to become self-employed is intended to illustrate his idea first, friends and colleagues. Only when there are no more questions, she has paper.
2. The Founder
Banks and donors want to read out of the business plan that has the qualification of the founders, what insights into the industry and how he obtained any lack of know-how. It is advisable to deal at this point with the psychological strain of a foundation. “It’s not enough to want to avoid only one unemployment,” says Iris Kronenbitter, head of the nation-wide Agency for Women in Stuttgart. “Who wants to continue as a permanent, needs a corresponding personality – and must be able to demonstrate convincingly that he has.”
3. The legal framework
Thoughts from a shop is fast becoming a seminar room. But then the planning requirements are met? Are also civil law meets all the requirements to offer the service in at all? Many reasons can be perfect in the initial phase of legal issues in mind. Where, then came out that require retrofits five-figure investment, “may be waking up bitter,” says Krone Bitter. If only for the business plan should clearly state that the founder knows all the conditions and has questioned.
4. The Benefits
The customer benefit is an underestimated aspect. Business plans, particularly in the high tech sector, suffer from the fact that the authors praise the very last detail technical progress, but not having to worry about what is a buyer of it, says Kai Thierhoff, who works as a private foundation consultant. Crucial: A business plan must always represent the view of the customer, not the views of the founder: Why is there a product / service has not yet? Why the customer is so far without clear?
5. Marketing and Sales
So the company can survive in the market, the potential customers aware of the new business idea. Detail should be showing where the market is, who the target audience at all and how it should be developed. When it comes to a product that is interesting for everybody and should learn from that is every? Or is it a niche product, such as a machine for the manufacture of special tools? This determines how marketing and sales are up. “Many founders plan too vague and only want ads – without knowing which media uses its clientele,” says consultant Thierhoff.
6. The finance and management income
You must be able to explain exactly what investments are necessary and where the funds come from. In addition, the founders can explain how the cash flow looks like. Therefore, the business plan includes a plan that lists when to expect the first returns, and how the company will finance up to that date. This liquidity and profitability plan is the most important part of the business plan – and is often much too short. Especially the point entrepreneurs wage forget many founders. It is this aspect of vital importance – and not only in terms of their own living. Even those who actually have sufficient capital to survive the first three years may, on a good business plan is directed should set a wage that explains Thierhoff. Otherwise, the signal is: do not believe the saying that you can earn money! To low wage should not be recognized. This is especially true for small businesses. Who is planning to almost come into existence rather worried. Too high may pay the contractor not be, especially not when investment companies in the game. “They want to make themselves money and finance not have the luxury of the founder.”
7 The future prospects
What are the prospects there for the business idea in the future? Especially those who need high investment leverage, the business plan must demonstrate that in ten years is a market. Only the business idea to investors is interesting. However, one should point out the risks. It must be recognized that a founder has dealt with all the negative aspects.
A good business plan, about everyone agrees needs leisure: two to four weeks working full rate the advisor to the commerce and industry chambers. The scope of the plan depends on industry and financial requirements and whether there are already preliminary research. The more intensive the project is financially, the more likely it should get support founder. Founding consultant know which investor puts value on which key figures – and they ensure that opportunities are not premature given. At associates just ten percent of all submitted plans will be accepted – and it never gives a second chance.
Checklist: Tips for your Business Plan
Anyone who wants to start must plan: the core of any business start-up is the business plan. A checklist of the major points.
Templates are searching the Internet there are many templates for a business plan. Helpful, special software is often available for the few €. This can even create graphics simple. There is very good software by the Federal Economics Ministry under http://www.softwarepaket.de even free.
Concrete idea: It starts with an idea. So this is not a fixed, the founder should now first time – consider the specific “sub heading”, difficulties and opportunities in detail – perhaps by brainstorming or mind map. Thus, the idea of structured, a first rough draft is created.
Arrange an appointment: Is the basic concept clear, an appointment can be arranged. Often, the consultant can then send you basic information. The appointment can be substantiated by many questions about the idea and the commercial side. Here is detailed information about possible funding.
Detail work: Now it comes to specific details. The market analysis must be pursued, often a difficult Part good places here are representative bodies of the respective industries that can often come with good statistics. Also, the unique feature of one’s own idea to be worked out intensively. Given a detailed competitive analysis is essential.
Liquidity and profitability calculated that the specific investment planning – very appropriate on the basis of concrete offers – included in a liquidity and profitability calculation should be created using realistic comparisons. Again, the website or the website is http://www.softwarepaket.de http://www.existenzgruender.de a good place for more tips. Important milestones in this financial messaging are the time when the expenditure met by revenue (“Break Even”) and the date on which all the initial investment is paid back (return of investment “).
Keywords about
Founder practice presentation: banks and potential partners want to be convinced of the idea. A few dry runs can not hurt here. The critical discussion with friends or colleagues in the industry is very beneficial.
Summary review: The long approach at the end of the work is good basic tool. But not just banks, want to read 50 pages, only to approve a credit account. Therefore, a two-to three-page summary at the beginning of the concept is always a good idea.
Business Plan: exercise in persuasion
A brilliant business idea can wait almost everywhere. In the University laboratory. In the garage. In the workplace. Or even at a party. Matti Niebelschütz hearing was light, when friends were indignant over to a birthday party smell-alikes. The creation of a show running Myparfuem.com went ahead with a business plan competition.
COLOGNE. “Take on a woman who uses the same perfume his friends were similarly unpleasant as in the same dress to appear at a party,” recalls Niebelschütz. The business idea was born Myparfuem.com: An online shop where everyone can assemble their own personal, individual fragrance.
Together with his brother and a friend Yannis, the 23-year-old law student got to work: To test the realism of their idea really was, they sent a first draft in early 2008 at the Business Plan Competition Berlin-Brandenburg in the race. “Among the top ten then it has not yet passed on the first try, but unfortunately due to the feedback of the jury, we recognized the weaknesses in our business plan -. And they turned out even before the founding.”
How the young start-up team to Niebelschütz use one of the founders of thousands each year about 80 business plan competitions in Germany to kick-start their own business. The young leaders should submit their business plan and try their chances in competition with other young entrepreneurs. The winners will receive cash prizes. Or mentors to help in the establishment phase.
In particular, who previously only had a business idea that will benefit from intensive care: Almost every business plan competition offers workshops and coaching from specialist consultants. With this concentrated support then party ideas mature into practicable business plans.
The three young entrepreneurs were Myparfuem.com after participating in the competition more than ever convinced of their idea: In August 2008 she went with Myparfuem.com online – and they applied simultaneously just for a second time at the Berlin Business Plan Competition. “Now, again correctly, we thought. We have put everything we had got with the first participation in feedback.” With success: 2009 MyParfuem won the competition.
As the Berlin competition targeted the most business plan competitions regionally. For start looking for the right event is therefore worthwhile to look at the website of the Economic Development Institute site. “The regional competitions help young entrepreneurs, especially in building a network at their site,” said Gabriele Gruber. The lawyer advises the Berlin Technology Coaching Center (TCC) founders in the technology and creative industries in implementing their business ideas. An important component of TCC-promotion is the participation in the Berlin Business Plan Competition, said Gruber, “The founders are not only given valuable feedback on their business plan, but may also be important contacts with investors, consultants and experienced entrepreneurs build on site. ” Business plan competitions are playgrounds for various start helper.
In addition to the regional competitions have increasingly industry-specific business plan competitions established, which will be held nationwide. This is where the would-be entrepreneurs the assistance of experts and financiers from its segment. Above all, the founder of a scientific background venture here with the help of renowned industry experts, the step from university into the entrepreneurial world.
Even Joerg Traub and Thomas Wendler fully implemented in their business start on business plan competitions. The two scientists have developed at the Technical University of Munich, a method for displaying three-dimensional images during surgery. The first test run for their business idea was an international business plan competition at UC Berkeley. “We were immediately took first place,” says Traub. “It was clear that outsiders believe in success.” The decision was made: in Munich, your company should occur under the name SurgicEye. “- And venture capital investors who finance our business idea would be What we needed, entrepreneurial and legal know-how were.”
The young entrepreneurs put their time and energy, therefore, in addition to the business in two business plan competitions: the regionally focused Munich Business Plan Competition (MBPW) and specialized in their industry nationwide competition Science4Life. “For us, the competitions such as additional training in business management,” says Traub. When he got Science4Life and his partner tuition in medical requirements and certification issues. In addition, investors were aware of the company. And got to know about the Munich Competition and Traub Wendler their current advisors and business partners. “This network has helped us in the foundation stage is already enormous,” says Traub. “The input from both competitions has perfectly.”
The Munich founder managed this time but only the second and fourth. Taken as they see themselves but nevertheless: “The winner is ultimately not the one who carries the first place and the prize money home,” says Traub. “But the one who takes the most input. And then be able to implement his idea can be truly successful.”
Checklist
A professionally structured business plan is the be all and for the foundation. The following points are strictly inside:
Idea: Brainstorm ideas
The business plan starts with the business idea. Founders explain their concept and describe how they intend to implement it.
Product: showdown
The next step founders describe how their product works, what it cost – and how it contrasts with existing services. These include the technical development and information about patents and licenses.
Founder: Team spirit
From the training of previous business successes to the financial and health situation, entrepreneurs need to represent to-be their personal qualifications.
Market: Touting
This shows founders that they know their industry and their market. On the basis of studies, references and market analysis of the industry associations to describe buying behavior, disposable income and preferences of their future customers.
Competition: an enemy
Founders need to know their competitors, who are the competitors, what they offer at what prices, where the competition is better or worse?
Finance: sources of money
In an investment plan cover all important purchases, founder of the coming years. In the liquidity and profitability calculation they listen to future revenues, expenses and revenues. They also clarify what investors are looking for.
Appendix: burden of proof
In the appendix show copies of patents, product sketches, references, studies and advice, the plans of the founder.
Presentation: Summary
A summary of the most important aspects and a well-developed presentation help convince future partners.
No chance without a business plan
It was regarded as the magic formula for more work: the I-AG. But with the model of state-funded start-up is expected at the end of the year end – I-AG-candidates need to hurry. Without a sound plan is nothing.
After eleven months, I found the AG-Martin Bahr an end. The lawyer is not a lack of success – quite the contrary: His firm had exceeded the income limit of 25,000 €. It has allowed the Hamburg save the request for the I-AG-ups in the second grant year. Nevertheless, the experiment does not regret Bahr: “I came out of the preparatory service, had before the establishment does not deserve much as I wanted to secure a three-year funding..” That he no longer needed the grant at the end, be a positive signal.
Two years after the start of Bahr’s office employs four lawyers, two secretaries and two freelancers. With this success, many other I-AG-founder, however, only one thing in common: they stop promoting also the twelfth month. For most of the mini-companies but this one years after final conclusion – because the success of forthcoming.
“It affects 40 percent of the founders,” says the founding consultant Andreas Lutz in Munich. In the second year, the monthly allowance is 600 euros to 360 euros. Less premiums for compulsory insurance remains then of the funding is not much left, has in any case less than a Hartz IV recipients. By then many of the founders noted that their idea can not live and get out. “We expect with 90,000 dropouts this year,” said Lutz, the numbers together with the Institute of Economics and Transport at the Technical University (TU) Dresden has raised.
Bad reputation, bad ideas, bad cards
The calculations are the tarnished reputation of Me, Inc. is not just useful – the funding instrument is considered obsolete. “A foundation is expected to be available by the end of this year,” says Lutz. The I-AG-promotion was limited from the start. “But under a new government could be difficult to award without legislative change,” said the expert.
DPA
Ich-AG “word of the year 2002″ – because of “downgrading of human fates on a verbal exchange level,” the jury
For I-AG candidate means that you should start as quickly and as sound as possible – and the best customer with an idea that not only they are enthusiastic, but also friends, advisers and potential. A realistic financial planning and sales of more than one page is important, says the consultant Markus Hübner from Hanover. “Many entrepreneurs simply expect their hourly rate up to a week – as they have been endless requests can not work, the..”
Compared to the bridge money, the other funding instrument for the unemployed, says the I-AG, especially low-paid, part-time employees, volunteers or trainees to. They often lack commercial knowledge. Although present, applicants must leave now, the founder of a business plan and grant review by a competent authority. “It will not meet the same requirements as for the bridge money,” complains Lutz.
Office in your living room
The initiator of the website, ueberbrueckungsgeld.de “recommends as a helper consultants who themselves have already built up a business. You should know the industry of the founder, but not write the business plan, but with criticism and suggestions for the page is available. The cost of consultation, 75-95 euros per hour to be worn by many programs in whole or in part.
But many I-AG-founder spare any cost – and given that opportunity. “Lasts, the less money is put into the foundation, the longer it until you can live like this,” coach Sven Hofert founders are from Hamburg to consider. Those who receive customers in their own living room could not, require as much money as someone with a professional – because when the customers come for all.
A compelling market entry strategy is the most important element for success, says Andreas Lutz: “What good is it to acquire endless, but then you only get a slightly higher hourly rate?” Since it was still cheaper to get lower prices with a foot in the door – not permanently, but to prove how good you are. “Those who collect for customer acquisition, the business concept and the experience and to learn self-expression, qualifies in any case – even if the I-AG failed,” said Lutz. “That’s still better than in the unemployment to remain.”
A business plan model is simple to create
A business plan based on pattern-although you can purchase on-line services, but there are free ways to independently come to a business plan model. But even before sitting down to a business plan to create patterns that you have to make is clear that a business plan can serve very different purposes.
A business plan you need for example to starting a business based on a foundation grant from the Federal Employment Agency. This very specific content in the business plan are expected, which can be easily bundled into a pattern. However, one should be careful for this pattern of business plan modified only slightly for its start-up projects to submit, for then the points may be clear that the business plan is only modification of a general pattern. A business plan must be formulated very specifically the concrete business idea and with data and facts vividly demonstrate that the business plan can succeed. Taking just a model for the business plan from the Internet (whether paid or not), then there is the risk that the officer or the competent authority recognizes this and therefore the start-up based model is rejected by the business plan.
There is nothing on the other hand, if one takes the structure of the business plan for a pattern, just as one example, on the website of the Federal Economics Ministry will find: information about the business plan. This is especially informative page 5 of the PDF file important for pattern generation. You can handle the bullets as a model for an outline business plan just in its own word processing and thus has been a good structure for your own business plan. Formulated to be at any bullet in your own words the specific idea of establishing a business, then automatically creates a pattern of one’s own business plan.
There is no error in the notes to the business plan this orientation on a sample outline to name, because then the reader recognizes the business plan, met that basic standards on moving in its own business plan was.
Not much different is the procedure if a pattern to the business plan for a different contact person is required. And it takes a lot of the business plan as a model for obtaining credit. Again, it is wrong to buy just a complete sample and only add a few specific dates. The business plan should be completely rewritten specifically to the particular situation of each loan application. As a model we should use the Business Plan, only the outline, which are determined depending on the project and the Bank. Here you can ask the bank if there is a pattern for the structure of the business plan or if you can provide samples of business plans.
In any case, one used for your own business plan only in outline a pattern of specific business plan is always written individually.
to become self-employed
Become self-employed … with that in mind, many people play
in the course of your life. In 2009, nearly 900,000 people, according to KfW
in Germany dared to take this step. The desire to start a business can
occur at different life stages and situations. The motivation
to become self-employed can be very different. With some
to implement a long-cherished dream of a certain idea or something unique
to be on the legs. Others need to become self-employed because they
seen in the labor market, no more chances for themselves.
Depending on which situation out of your self
want to do, there are special offers to support the existence
foundation. Choose the right foundation for your situation:
Self-employed account for unemployment
Almost 20% of all founders set out from unemployment.
What you need to beware of and what funding (especially
but the foundation grant), there are, click here …
Self-employed make the existing employment
You have a good idea, but besides the work hardly the time for implementation.
At the same time, the step to independence from an existing
Employment for many a big risk. What counts is the right promotion
and, above all, preparation …
Founding a business while on University
The existence or establishment of scientific student staff
from universities and IN the scientific field there are various programs and initiatives by …
Tip
If you have any self in search of an idea for-
resistance, then click find business idea.
Way to independence are also by franchise or
possible through business succession.
Regardless of the situation out become self-employed –
to create a business plan that should be the first step …
business start-up plan
The business start-up plan
Start-up – the self-employment plan
According to KfW In 2009, about 900,000 people became self-employed and thus realize the dream of entrepreneurship. In order that your business startup is a success, you should go step by step:
Founding situation: to make yourself your own boss…
Since the condition for starting a business, depending on the stage of life
and situation can be quite different, we have to start
the heading “Business Plan” important tips for starting a business from
unemployment (foundation grant), the dependent employment
or collected at the University for you …
Start your business start with the business idea …
The first step in starting a business begins with the business idea.
You must specify your business idea in order to assess the economic potential can …
… The idea follows the planning …
The second step to independence begins with the preparation of your
Business idea. Here use is a simple tool – the business plan
(In German: business plan). On the following pages will help you
Step by step to create their business plan and provide valuable tips
on the way to start a business …
… And then the presentation of your concept!
So that you can win your future investors (banks and investors) for your project and finance your business startup, you need not
the business plan and a compelling business presentation!
Here’s what should be in a presentation of it and what you
must be careful …
Gründercoaching: after that before the start-up or now?
A founder of coaching is on the way to start a business in any case
appropriate – the question is whether before or after the establishment. Here
learn more …
Idea – planning – founding business – leading company
THis illustrates the steps of the idea to the planning of the
Start-up to the actual formation and run the company. They will climb one after each new level,
new challenges in order to ultimately become your own boss
to make.
1) Business idea
The start-up begins with the search for the business idea. Important
is that you are always in front of the customer value and the target group eyes
. Lead For starting a business, you can also apply to existing ideas by
Franchise draw or accept an existing business
by successor ….
2) Business Plan
Basis of the start-up is the business plan and a well thought
Financing. Here you have the choice between equity, debt
in the form of loans or grants. Additionally, there are grants
and guarantees, if you do not have sufficient collateral.
Get advice! There are many programs to keep before
the creation or after the establishment (founder coaching) offer grants for management consultants …
3) Start-up
The start-up itself is connected with preparation for the formalities and numerous practical matters such as the first office equipment or the location …
4) lead companies
If you run your business and strive for growth, you are faced with
new questions and challenges. The first business crisis
allows many companies to set themselves up in not long in coming
. Wait But there are numerous help them successfully
to be able to cope …
finding a business idea
The business idea is the starting point of the start-up and the foundation of any business plan. A business idea should be not innovative or completely redesigned to succeed. Rather, it is the planning and implementation of the idea that lay the foundation for the successful self-employment.
Take time to find and test your idea.
Business Idea Search
You want to start, but have not the right idea? You need to
Your idea the world to invent nothing new. Different ways you can do to your
Business idea for the independence cause …
Business idea Check
To determine the commercial potential of your idea, you first need to make any extensive calculations. Rather, the following questions, the first evidence of success of your business can deliver …
Franchise
Another possibility for the Existenzgrünung is acceptance of the idea
an existing business concept for a fee. This start in
independence is referred to as so-called franchising …
Business Succession
You can also as part of your own creation, existence
an already existing company take over and continue …
Tip
Whether you have your own idea of a franchise or sub-
take the following to start your own business
To choose the right preparation is one of the business plan.
business plan kits for dummies
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